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South Florida health magazine
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There are not too many options about a South Florida health magazine to talk about; actually, there is only one : SALUD al dia magazine.
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We know what an ideal publishing campaign to the Hispanic Community should be. As the Hispanic population in the United States continues to grow, and its influence in the American culture expands, more and more businesses recognize the revenue opportunities that the Hispanic market represents. New products and new advertising campaigns are continuously designed to target this segment, but do companies really understand who Hispanics are and what they want?
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SALUD al dia magazine has a deep understanding of the Hispanic market as a result of years of experience working with this segment in the U.S.
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Some of the factors that we consider are the following:
- Internet Usage: Although more than half of Hispanics have online access, they are only partially representative of the Hispanic population in the U.S. Depending on the target audience, SALUD al dia magazine typically recommends hybrid methods of advertising that combine online website and more traditional methods such as printed media.
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- Geography: Hispanics are not one homogeneous group in the U.S. Mexicans are concentrated in California, Arizona, and Texas, for example. Cubans are clustered in Florida, and Puerto Ricans are concentrated in New York. But lately, Florida has become the biggest mix of Latin American culture.
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- Language: The Spanish dialect spoken by Hispanics varies by country of origin. SALUD al dia magazine uses a neutral language to communicate with their readers, so they will identify themselves with us and our communications are fully understandable to them.
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There were 55.3 million Hispanics in the United States in 2014, comprising 17.3% of the total U.S. population.
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Statistics around show that Hispanics spent 1 trillion U.S. dollars in the U.S. market in 2010 and their buying power surpassed 1.5 trillion U.S. dollars in 2015. Products and services targeting the Hispanic population are seen as a great opportunity since Hispanics will represent 19 percent of the total U.S. population by 2020.
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